“Culture eats strategy for breakfast” — Peter Drucker

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A good friend once told me,

“We use culture as the tool to transfer vision to our employees. That’s how we create innovation from the bottom up”

In Keith Cunninghams' book, “The Road Less Stupid,” he explains that most people think of good company culture as having the fridge stocked with Gatorade and a foosball table in the back room. These, however important, have more to do with perks than actual culture.

  • Companies with a strong employee culture are 202% more profitable than similar companies with a poor…


Ask it and gain immediate clarity.

“What is it worth to move quickly from a sense of confusion, isolation, and powerlessness to one of clarity, confidence, and capability? Our world today offers many conveniences, pleasures, and benefits, but making this kind of personal transformation is more valuable than all of them.” — Dan Sullivan

I started my master's program from a point of frustration.

I had gone through my undergraduate degree chasing the wrong goal and more concerned about pleasing my professors and family members than making an impact.

Through a series of lucky incidents, I found myself in a program that was 100% aligned with…


And how it will improve your health and your wealth

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“Success demands singleness of purpose. You need to be doing fewer things for more effect instead of doing more things with side effects.” — Gary Keller, Billionaire1.

If you want extreme clarity and purpose, you need to take time off.

While hard work and sacrifice are critical to getting your business to the next level, they are only half the story. Without intentional breaks, you will spend most of your time being busy rather than productive. …


Get Intentional About These 4Things Immediately

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The way your brain processes new information is incredible.

According to Dr. Joseph Dispenza, D.C., “The brain processes 400 Billion bits of information a second. BUT, we are ONLY aware of 2,000 of those.”

That means that your brain processes roughly the amount of 30 minutes of a sitcom in just 1 second, however, your “thinking brain” is only able to process the equivalent of 120 words in that same time.

When I was a bachelor’s student, I would often sign myself up for more than I could handle. I remember one semester, shortly after I married my college sweetheart…


Unlock the potential of your subconscious mind.

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Your conscious and subconscious mind are fundamentally different.

Your conscious mind handles your cognitive thoughts and decisions.

Your subconscious mind handles everything else.

All of your thoughts, biases, emotional reactions, past trauma, core beliefs, and preferences live in your subconscious mind.

I like to compare your subconscious and conscious mind to a computer:

When you think of a computer, you likely think about what YOU do with it. Your ability to read online, communicate, write a paper, stream a movie, work, create, etc.

But you and I both know that there’s a whole lot more to a computer than that…


Bypass the need for willpower and increase employee performance.

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“Games are the only force in the known universe that can get people to take actions against their self-interest, in a predictable way, without using force.”
Gabe Zichermann

Gamification works.

When done right, it communicates expectations, facilitates communication, and establishes accountability.

It’s not a gimmick to get people to work harder. It’s a method that triggers powerful human responses such as happiness, intrigue, and excitement.

50% of startups recently polled said they were integrating gaming elements into their strategy this year.

It is a powerful way to give people control in the workplace, encourage creative problem solving, and maximize…


Behavior, not title, determines your authority.

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“Leadership is something you earn, something you’re chosen for. You can’t come in yelling, ‘I’m your leader!’ If it happens, it’s because the other guys respect you.” — Ben Roethlisberger, Pittsburgh Steelers quarterback

Most people struggle in leadership positions. They assume people will listen to them and follow them because of their title. Leadership has never worked that way, and it never will.

True leadership is earned not given, and you earn it by gaining trust from the people you lead.

Persuasion, patience, kindness, teachable, caring, knowledgeable, and able to have the hard conversations in the moment of need.

Your…


This billionaire approach will save you 40+ hours a week.

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“Our education system plays a major role in why we ask HOW and not WHO from the get-go. With the exception of a few exceptional schools, the education system is designed to prepare people for a life of ‘HOW.’ Kids in traditional classrooms around the world are graded on HOW they solve particular problems on their own. When you leave school, you need to collaborate and delegate to thrive. But in school, they don’t call it collaborating and delegating — they call it cheating.” — Dan Sullivan

The traditional school…


Wallace Eugene Duffin, An Autobiography.

I Was a Bachelor at 15

Around 1939, my dad sold his farm in Aberdeen and moved to Utah. He and his cousin built a nice motel and a service station on the Wasatch Boulevard coming into Salt Lake City.

Unfortunately, they had a falling out. My dad left the business and went back to farming. He farmed one year in Pocatello and then moved back to Aberdeen.

I was fifteen and I decided to have a go of it on my own. I moved into a little room at the very top of a house and finished my Junior and Senior year in Pocatello. I…


A gamification model based on autonomy, mastery, and purpose

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“Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.” — Cal Newport

“I think the ability of the average man could be doubled if it were demanded, if the situation demanded.” — William Durant

If you don’t continually engage your company in learning, you are doing your company, and the world, a disservice.

According to Cal Newport, author of “So Good They Can’t Ignore You”, passion is a by-product of hard work, skill development…

Justin R. Evans

I help start-up tech entrepreneurs create a company culture that people love.

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